Founder / CEO / Head Coach / Personal Trainer
After serving our country as a Military Intelligence Officer in the US Army and graduating from the University of La Verne with a BS in Criminology, David found his love and passion. He began his career in the fitness industry over 15 years ago. Working for large companies such as 24 Hour Fitness, LA Fitness, and Bally Total Fitness, he quickly climbed his way into corporate management. He spent many years developing effective business management, and interpersonal development skills as well as an extensive understanding of safe, individualized personal training programs and nutrition.
In October of 2011, he was given the opportunity to fulfill one of his ultimate dreams. He founded 4EVR Fit Personal Training Studios. Implementing modern training and nutrition programs based on knowledge, individual circumstance, personalized goals, and extensive client and trainer communication, he was able to reinvent the generic perception of personal training and fitness competition preparation.
To date he has serviced over 4000 sessions and coached over 100 competitors, both male and female, in various competitive fitness organizations. Having been a competitor himself, he is always able to bring experience and relatability to his clients no matter where they are in their fitness journey. He has competed in NPC Bodybuilding and Men’s Physique, as well as in the WBFF in the Fitness and Muscle Model divisions.
His dedication, attention to detail, and genuine desire for the health, physical and mental wellness, and success of all of his clients and competitors are what sets him far apart from the rest. He never steps away from a challenge and lives every day by his favorite quote: “Nothing Good Comes Easy; You Have to Fight!”